Dedicated and efficiency-driven Hair Stylist Apprentice with 7 years of hands-on salon experience. Period-Two Apprentice with all five Trade and Interprovincial exams completed. Skilled in high-volume precision cutting, intermediate color services, client consultations, and rigorous sanitation protocols. Combines strong technical capabilities with business acumen in retail sales, salon operations, and digital communication.
[Issue 01]
info@edmontonbeautyhouse.com
soft luxury
Client Experience
An unhurried appointment, shaped around you.
Services & Pricing
Color, hair sculpture, style, waxing and digital design.
Booking Book an appointment
Reserve an unhurried appointment, shaped with care around you.
Digital Gallery
A daily ritual of digital design — visual stories shared one frame at a time.
Education
Quiet lessons from the chair, shared gently, one story at a time.
Meet Janelle
The warmth, care, and artistry behind every unhurried appointment.
Quotations
Reserve Your Time
Take a moment to set aside time for yourself. Choose what feels right, and we’ll shape the appointment around you. Use the book an appointment toggle or the Calendy link below.
https://assets.calendly.com/assets/external/widget.jsA Gallery
![[PAGE TITLE] Home [HERO HEADLINE] Hair made luminous. By hand. With intention. [HERO SUBHEADLINE] A soft-luxury hair studio rooted in Edmonton, AB — where colour artistry, sculpture, waxing and quiet transformation come together. Each appointment is crafted around you, and only you. [HERO BUTTON TEXT — Primary CTA] Begin Your Experience [HERO BUTTON TEXT — Secondary CTA] Explore the Studio Intro / About Teaser [SECTION HEADING] A Different Kind of Studio [BODY COPY — Paragraph 1] This is not a place where you sit down, get a service, and leave unchanged. The studio exists at the intersection of craft and care — where every strand of colour is considered, every cut is felt before it is made, and every client leaves not just looking different, but feeling genuinely seen. The work here is slow on purpose. [BODY COPY — Paragraph 2] Based in Edmonton and shaped by years of training in colour theory, sculpture, and digital design, the studio's approach is rooted in one belief: your hair should feel like the most natural version of your most beautiful self. Not a trend. Not a template. Yours. [LINK TEXT — About Teaser] Learn more about the studio → Services Overview Section [SECTION HEADING] The Work [SECTION SUBHEADING] Every service is considered from the first consultation to the final gloss. Below is a glimpse of what the studio offers — each one tailored, formulated and never templated. [SERVICE CATEGORY 1 — HEADING] Colour Artistry [SERVICE CATEGORY 1 — TEASER COPY] Colour at this studio is painted, not poured. Whether you're seeking a sun-drenched balayage, a precise root-to-tip transformation, or a glossing treatment that makes your hair look lit from within — the approach is always dimensional, always considered. We begin with your hair's story before we write the next chapter. [SERVICE CATEGORY 1 — LINK TEXT] Explore Colour Services → [SERVICE CATEGORY 2 — HEADING] Cuts & Sculpting [SERVICE CATEGORY 2 — TEASER COPY] A truly great cut is felt before it's styled. The studio specializes in shapes that honour your bone structure, your texture, and the life you actually live. From signature cuts with a full consultation to dry sculpting that works with your natural movement — the shears are a tool of listening, not just precision. [SERVICE CATEGORY 2 — LINK TEXT] Explore Cut & Style Services → [SERVICE CATEGORY 3 — HEADING] Texture & Curl Care [SERVICE CATEGORY 3 — TEASER COPY] Curls are not a problem to be solved — they are architecture to be understood. The studio's curl work is rooted in the science of your specific texture, porosity, and pattern. Whether you're seeking definition, smoothing, or a complete curl redefining ritual, every texture service begins with deep listening and ends with hair that moves the way it always wanted to. [SERVICE CATEGORY 3 — LINK TEXT] Explore Texture & Curl Services → [SERVICE CATEGORY 4 — HEADING] Special Occasion & Bridal [SERVICE CATEGORY 4 — TEASER COPY] For the days that matter most, the studio offers unhurried, deeply attentive styling — from bridal trials that honour the full vision of your day, to special occasion updos crafted to last the evening without a single pin out of place. These appointments are reserved well in advance and treated with the care they deserve. [SERVICE CATEGORY 4 — LINK TEXT] Explore Special Occasion Services → Social Proof / Client Testimonial Section [SECTION HEADING] Heard from the Chair "Janelle has been doing my hair professionally for 8 years. She respects my time and is thoughtful. Janelle was able to handle the custom color job I threw at her with ease. She is thorough and has a lot of novelty items in her salon that I enjoy. She educates me about a lot of hair and skin issues. I am able to tell her an idea and she gets us there." — Anonymous, Edmonton "Janelle shows a genuine eagerness to learn and adapt to new environments. She approaches challenges with an open mind, demonstrates initiative, and consistently seeks opportunities to expand her skills and knowledge. Based on my experience working with her, I am confident that Janelle will thrive in a structured and professional environment. I highly recommend her and believe she will bring dedication, professionalism, a positive attitude, and a strong work ethic to any project she undertakes." — Anonymous, Edmonton "Janelle shows dedication to her craft and professional development and has created a studio and surpassed her goals. Janelle is a dedicated and hard-working artist, and I believe she is an excellent stylist. The whole experience feels like a luxury ritual. She asks questions no stylist has ever asked me before, and the results show. My cut has never looked this good before." — Anonymous, Edmonton "I was nervous about having a new stylist touch my curls, get my swoop and formulas right, but Janelle did. She took weight out where I asked, and placed the layers where I wanted them, and she made me feel completely at ease. I fell asleep in her chair. We talked through everything — what I wanted, what was realistic, what the journey would look like. That honesty was worth as much as the color itself. She sent me home with a referral card to share with friends — a gesture that felt as thoughtful as the service itself.” — Anonymous, Edmonton " My autistic son had never had a professional haircut before, so Janelle came to our home for his first one. She listened closely to our requests, worked gently, and finished the cut in twenty minutes without overwhelming him. He enjoyed the experience, loved the sensory toy she gifted him, and proudly took his comb to school the next day.” — Anonymous, Edmonton Booking CTA Section [SECTION HEADING] Ready to Begin? [BODY COPY — Booking CTA] The studio calendar opens in limited windows to protect the depth of attention each appointment receives. When you book, you are not reserving a time slot — you are reserving a space that is held entirely for you. New clients begin with a consultation form so that when we meet, we already know each other a little. Returning clients are always welcomed back like old friends. If you are ready, I would love to hear from you. [BOOKING BUTTON TEXT — Primary] Request Your Appointment [BOOKING BUTTON TEXT — Secondary] Begin with a Consultation Footer Copy [FOOTER TAGLINE] Crafted slowly. Made for you. [FOOTER STUDIO DESCRIPTION] A soft-luxury hair studio in Edmonton, AB, offering bespoke color artistry, waxing, and precision sculpture for discerning clientele. Appointments are intimate, intentional, and always unhurried. [FOOTER NAVIGATION LINKS — Placeholder List] ● Home ● About ● Services ● Book an Appointment ● Policies ● Instagram [link to your profile] ● Deviant Art [link to your profile] ● YEGFASHION [link to your website] ● Contact [FOOTER COPYRIGHT LINE] © 2026 [Edmonton Beauty House] · Edmonton, AB · All rights reserved · Designed with intention SECTION THREE Full Service Menu [PAGE TITLE] Services [PAGE HEADLINE] The Work, In Full [PAGE SUBHEADLINE] Every service below is described at its starting point — a conversation at the chair will refine the details. All pricing in CAD. Duration estimates reflect a standard appointment; complex or lengthy hair may vary. Colour Services Full Highlight — The Luminosity Edit Starting from $300 CAD | 5–6 hours | Best for: clients seeking complete, all-over dimensional brightness A full foil highlight saturates every section of the hair in light — from root to mid-shaft to tip. The result is a coat of brightness that catches and moves with you, without looking manufactured. This service is ideal for those who want maximum radiance or are transitioning from a darker colour into something sunlit and layered. Partial Highlight — The Soft Light Starting from $245 CAD | 3–4 hours | Best for: clients seeking brightness around the face, crown, or top sections only Strategically placed through the sections that frame your face and catch the lightest; a partial highlight creates a naturally sun-kissed effect without the commitment of a full head service. It's the signature of a hair artist who knows exactly where the light lands — and honours it. Balayage & Lived-In Colour — The Freehand Painting Starting from $300 CAD | 4 hours | Best for: clients seeking a natural, low-maintenance colour with soft, seamless grow-out Painted entirely by hand, balayage follows the way sunlight falls on hair — sweeping in at the mid-lengths, exhaling into the ends. The result is dimensional, effortless, and designed to grow out gracefully. Lived-in colour is the philosophy that your hair looks its best when it looks like it was never touched by anyone at all. Gloss & Toning Treatment — The Finishing Light Starting from $125 CAD | 75 minutes | Best for: clients between colour appointments who want to refresh tone, eliminate brassiness, or add liquid shine A gloss is a quiet luxury — a translucent veil of tone applied to existing colour that adds depth, cancels unwanted warmth, and leaves the hair with a smooth, light-reflective surface that no shampoo can manufacture. It's the difference between colour and finished colour. Colour Correction — The Rebalancing Pricing determined upon consultation | Duration varies (often 4–8+ hours across one or more sessions) | Best for: clients with compromised, uneven, or previously over-processed colour seeking a fresh foundation Colour correction is some of the most technically demanding work in the studio — and it is treated with proportional care and honesty. An in-person or virtual consultation is required before any correction appointment is confirmed. A multi-session timeline and interim colour plan may be necessary to protect the integrity of your hair throughout the journey. Consultation Required This service cannot be booked online without a prior consultation. Please submit the new client form to begin the conversation. Root Touch-Up — The Quiet Refresh Starting from $145 CAD | 2 hours | Best for: existing colour clients maintaining their base between full services A precise, seamless refresh of your root area — matched perfectly to your existing colour and blended with the care of an artist who knows your hair's history. This is maintenance elevated to ritual. Best scheduled every 4–8 weeks depending on your colour service and natural root depth. Creative & Fashion Colour — The Statement Starting from $300 CAD | 5-6 hours | Best for: clients ready to use colour as a form of self-expression — vibrants, pastels, smoky tones, and beyond For the client who wants their hair to announce them before they speak — creative colour is where technical mastery meets pure artistic instinct. Whether you're dreaming of a deep violet, a smoky rose, or an icy platinum, this service begins with an in-depth consultation to map the color journey and ensure your hair can carry it beautifully. Cut & Style Signature Haircut — The Considered Shape Starting from $150 CAD | 60–90 minutes | Best for: new and returning clients seeking a full cut experience with consultation, wash, and style The signature cut begins before the scissors open — with a conversation about your face, your routine, your relationship with your hair. The actual cutting is unhurried and precise, followed by a wash with the studio's preferred care products and a finish that teaches you how to wear the shape at home. Dry Sculpting Cut — The Architecture Starting from $150 CAD | 60 minutes | Best for: clients with texture, waves, or curls, or those seeking a cut that works precisely with their natural movement and fall Cut entirely on dry hair in its most natural state, this technique reveals the truth of your texture before a single section falls away. The result is a shape that genuinely fits the way your hair wants to behave — no compromise, no guesswork. Particularly transformative for textured, wavy, and curly hair. Fringe Trim — The Fine Tuning Starting from $30 CAD | 20 minutes | Best for: existing clients maintaining their fringe between appointments A swift, precise trim to keep your fringe sitting exactly where it should — for existing studio clients only. Because even the smallest detail deserves the same eye that shaped it. Blowout & Style — The Finished Feeling Starting from $150 CAD | 75-90 minutes | Best for: clients preparing for an event, photograph, or occasion who want a polished, lasting finish A full wash, condition, and blow-dry — finished with whatever tools and technique best serve your hair that day. Not about a specific look, but about your hair at its most refined and alive. A quiet luxury for whenever you want to feel especially well-tended. Special Occasion Updo — The Evening Architecture Starting from $300 CAD | 2 hours | Best for: galas, weddings as a guest, graduations, and any evening where you want your hair to last beautifully and memorably An updo from this studio is not a template pinned into place — it is designed around the specific architecture of your face, your dress, and your personality. Whether the vision is undone and romantic or sleek and structured, the result holds, moves gracefully, and photographs beautifully. Bridal Trial — The First Draft of Your Day Starting from $200 CAD | 90–120 minutes | Best for: brides and wedding party members planning their look in advance of the wedding date The bridal trial is where the vision becomes real for the first time. We sit together with your references, your dress details, and your feelings about the day — and we begin building the look. You leave with photographs and the confidence of knowing exactly what awaits you on your wedding morning. Bridal bookings are limited and fill early; please inquire well in advance. Texture & Curl Curl Redefining Treatment — The Curl Awakening Starting from $200 CAD | 2–3 hours | Best for: clients with wavy to tightly coiled hair seeking to restore pattern, reduce frizz, and improve definition without heat or chemicals A deeply restorative, multi-step service that cleanses, rebuilds, and seals the curl structure from within. Using curl-specific formulas and careful application technique, this treatment reawakens dormant patterns, adds elasticity, and leaves each curl bouncing with a clarity and shine that feels entirely natural. The results deepen with each subsequent appointment. Keratin Smoothing Treatment — The Softening Starting from $280 CAD | 3.5 hours | Best for: clients with frizz, humidity-reactive hair, or those seeking significantly reduced dry time and smoother texture A professional keratin treatment that restructures the surface of the hair shaft to reduce frizz, smooth texture, and dramatically cut morning routine time — without eliminating natural movement or curl. Results last 3–5 months with proper aftercare. A pre-service consultation is encouraged to ensure suitability for your hair type and existing treatments. Perm & Wave Service — The Considered Curl Starting from $300 CAD | 3–4 hours | Best for: clients with straight or low-texture hair seeking lasting wave or curl structure that reduces daily styling effort Modern perming has come a long way from its over-processed ancestors. The studio uses contemporary, conditioning wave systems that deliver genuine, lasting texture with a natural appearance. Rod selection, processing time, and neutralization are all calibrated to your hair's specific needs. A consultation is warmly recommended before booking. Add-On Enhancements These enhancements are designed to deepen, repair, and extend the life of any service. They are priced as additions to your booked appointment and require no separate booking. Enhancement Description Price (CAD) Duration Add-On Deep Conditioning Treatment A rich, penetrating mask applied under heat to restore moisture, softness, and elasticity to dry or colour-treated hair. From $40 + 20 min Scalp Ritual A targeted scalp massage with exfoliating and clarifying serums to remove buildup, stimulate circulation, and prepare the scalp From $25 + 20–30 min Enhancement Description Price (CAD) Duration Add-On for optimal colour or treatment absorption. Bond Repair Treatment A professional in-service bond builder applied through colour or lightening services to reinforce and protect the hair's internal structure during chemical processing. From $40 + 10–15 min Olaplex Stand-Alone (No. 1 & No. 2) A complete Olaplex bond repair protocol for clients seeking intensive structural repair as a stand-alone treatment, independent of a colour or chemical service. From $75 + 30–45 min SECTION FOUR Booking Page Copy [PAGE TITLE] Book Your Appointment [PAGE HEADLINE] Let's Begin. [PAGE SUBHEADLINE] The studio calendar is intimate by design — a limited number of appointments each week, held with complete presence and care. These appointments occur on Friday, Saturday, and Sunday between 10:00am and 8:00pm. INTRO PARAGRAPH [BODY COPY — Booking Intro] Booking at the studio is a simple, personal process — designed to feel like the beginning of a conversation rather than a transaction. Because every appointment here is given the full weight of my attention, the calendar is kept intentionally small. I ask that you read through the booking steps below before submitting your request, so that we both arrive at our appointment prepared and unhurried. Your time is valued here as much as your hair. BOOKING STEPS EXPLANATION [SECTION HEADING — Steps] How It Works [STEP 1 — HEADING] 01 — Submit Your Request [STEP 1 — BODY COPY] Use the booking request form below to share your service interest, preferred timing, and a little about your hair. New clients will also be prompted to complete the short consultation form — this helps me come to our appointment already acquainted with your history and your vision. Requests are reviewed personally, not by an algorithm. [STEP 2 — HEADING] 02 — Confirmation & Deposit [STEP 2 — BODY COPY] Once I've reviewed your request and confirmed availability, you'll receive a personal reply within 48 hours. A deposit is required to hold your appointment — the amount is 50% and is fully applied toward your final total. Your appointment date is not confirmed until the deposit is received and acknowledged. [STEP 3 — HEADING] 03 — Your Appointment [STEP 3 — BODY COPY] Arrive at the studio address shared in your confirmation, at the time listed. You'll be welcomed into a calm, unhurried space. If you are 10-15 minutes early there is a sitting room for you and coffee or tea available. If you have special requests for drinks, put the requests in and I will accommodate you. If you have sensory and or disability needs, put the requests in and I will accommodate you to the best of my abilities. The studio is a pet friendly space so if you are allergic to pets, please be advised. Plan to allow the full duration of your booked service — great work is never rushed, and neither are you. If you have any questions in the days before your appointment, you're always welcome to reach out. There are two visitor parking stalls available in front, free of charge. NEW CLIENT NOTE [NEW CLIENT NOTE — Body Copy] If this is your first time visiting the studio — welcome. I'm genuinely glad you're here. New clients are asked to complete the consultation form as part of the booking process, which gives me a chance to learn about your hair history, your vision, and any sensitivities before we meet. This is not a formality — it's the beginning of what I hope becomes a long relationship with your hair. Please take your time with it; thoughtful answers help me serve you better. RETURNING CLIENT NOTE [RETURNING CLIENT NOTE — Body Copy] Returning to the studio? I'm always happy to have you back. Simply select your preferred service and dates below — your file and our history together will guide the rest. BOOKING BUTTON TEXT OPTIONS [BOOKING BUTTON TEXT — Option 1] Request My Appointment [BOOKING BUTTON TEXT — Option 2] Begin the Conversation [BOOKING BUTTON TEXT — Option 3] I'm Ready — Let's Book SECTION FIVE New Client Consultation Form [FORM PAGE HEADLINE] Before We Meet [FORM INTRO COPY] This form is the beginning of our conversation. Take your time — there are no wrong answers, and no detail is too small. Everything you share here helps me arrive at your appointment already thinking about your hair. Part One — About You Your Name The name you'd like used throughout our appointments together Required Preferred Pronouns She/her · He/him · They/them · Other (please share) · Prefer not to say Optional — but always appreciated Email Address Where you'd like to receive your booking confirmation and any follow-up notes Required Phone Number For appointment reminders and any day-of communication — no spam, ever Required How did you find the studio? Select one: Instagram · Google Search · Word of Mouth / Referral · Other Required If referred — who do we have to thank? Referrals mean the world here. Please share the name of the wonderful person who sent you. Optional — appears only if "Referral" is selected above Part Two — Your Hair History Describe your current hair colour e.g., "Natural dark brown with some grey at the temples" or "Faded balayage from about 8 months ago" — any detail helps Required When was your last chemical service? Please include what was done (colour, highlights, perm, relaxer, etc.) and approximately when — even if it was years ago, it matters Required Have you ever had a colour correction or experienced unexpected colour results? No detail is too embarrassing — this is a judgment-free zone. If something went wrong somewhere before, I'd love to know so we can plan accordingly. Required Your current hair length and texture e.g., "Shoulder-length, fine, straight" or "Mid-back, thick, 3b curls with some 3c at the crown" — photos are also welcome in the Vision section below Required Known allergies or sensitivities Please list any known reactions to hair products, chemicals, fragrances, or adhesives — patch tests are available on request and strongly encouraged for sensitive scalps Required Part Three — Your Vision Describe your dream hair in a few words Don't overthink this one. "Effortless and luminous" is a complete answer. "I want to look like I've just come back from somewhere beautiful" is even better. Required Inspiration images Upload up to 5 images, or paste links from Pinterest, Instagram, or anywhere else. Don't worry if your inspiration doesn't exactly match your hair — that's what the consultation is for. Optional — but highly encouraged How adventurous are you feeling? Select the option that feels most honest right now: • "Keep it classic — I know what I love and I trust you to perfect it." • "Open to evolution — I'm ready for something that moves me forward." • "Let's transform — I want something that surprises even me." Required A note about your daily hair routine How much time do you realistically spend on your hair each morning? Are you a five-minute-and-out person, or do you enjoy a longer ritual? This helps me recommend a look that fits your lifestyle. Required Part Four — Appointment Preferences Services you're interested in List all services you're hoping to discuss — we can confirm the right combination at the consultation. If unsure, describe what you'd like to achieve instead. Required Preferred days and times e.g., "Weekday mornings work best" or "Weekend afternoons only." Please list 2–3 options if possible — flexibility helps me find the best fit in the calendar. Required Do you have a hard end time for your appointment? Some services take longer than expected — especially colour corrections, texture services, or first appointments. If you have a firm commitment after, please let me know so we can plan accordingly. Required Any special notes, requests, or things you'd like me to know? This is your space. Anything that feels important — a health consideration, a preference for how you like to communicate, or simply something you've always wanted to say to a stylist — I'm listening. Optional Part Five — Studio Acknowledgements I have read and understand the studio's policies By checking this box, you confirm that you have reviewed the Deposit Policy, Cancellation & Rescheduling Policy, and the requirement for a paid consultation before any colour correction booking. A full copy of all policies is available on the Policies page. Required — form cannot be submitted without this acknowledgement SECTION SIX Internal Vetting & New Client Screening Guide For Studio Use Only — Not Visible to Clients These are the questions you ask yourself — or note in the backend of your booking system — when reviewing a new client request. They are not clinical or cynical; they are the quiet act of protecting your energy, your calendar, and the quality of your work. Green flags build your clientele. Red flags are information, not judgements — but they are information worth having. 1. How did they describe their desired outcome? Green flag: They described a feeling, a reference, or a direction — "I want something that feels more like me" or "I've been pinning lived-in balayage for a year." They understand it's a process. Red flag: They described an outcome that doesn't align with their stated hair history — e.g., wanting platinum blonde in "one appointment" from a dark box dye base. Or the description suggests an expectation that belongs in a different budget category entirely. 2. Did they read and acknowledge the policies? Green flag: The policy checkbox was ticked. They may have asked a clarifying question about the deposit — which is a sign of genuine engagement, not resistance. Red flag: The checkbox was left unchecked, or they submitted the form and immediately messaged asking to waive the deposit or skip the consultation. This signals misalignment with the studio's structure from the outset. 3. Does their budget align with the studio's pricing? Green flag: They either didn't mention budget (comfortable with the public pricing), or they referenced the service menu directly and acknowledged the starting-from prices. Red flag: They asked in their first message if you could "do better on price," mentioned another stylist's lower rate, or described a service that would realistically cost $400–500 while asking about a $150 service category. These conversations are rarely productive once they've started. 4. How complex is their hair history? Green flag: They disclosed their full colour history honestly, including anything that went wrong — which actually signals emotional maturity and respect for the process. A complex history is not a red flag; it's just information that requires a consultation. Red flag: They minimized or were vague about chemical history ("just some highlights, not a big deal") and later photos or an in-person look reveals extensive processing, box dye, or a metallic dye overlay. Vagueness at intake = surprises at the chair. 5. Do they have realistic expectations for the timeline of change? Green flag: Their vision and their hair history are in reasonable alignment. Or they acknowledged that their vision may take multiple sessions and expressed willingness to work through a plan. Red flag: They expect a single appointment to achieve results that their hair history cannot support — and they have not responded openly to any notes about a phased approach. "I've had it done in one session before" is a sentence worth investigating carefully. 6. What is their apparent cancellation risk? Green flag: They were specific about their scheduling availability. They responded to your confirmation message promptly and paid the deposit without delay. They asked intelligent logistical questions. Red flag: They took more than 72 hours to respond to a confirmation. They mentioned that they "might need to reschedule" in the intake form before the appointment is even confirmed. Delayed deposit payment without proactive communication. These patterns tend to repeat. 7. What is the quality of the referral (if applicable)? Green flag: The referring client is one of your best — communicative, grateful, trusts the process, and pays without friction. Clients refer people they trust to the people they trust. The referral tends to mirror the referee. Red flag: The referring client is someone who has been difficult in your chair — or the new client's intake notes are already significantly different in tone and expectation from what the referrer described. Warm referrals don't guarantee personality alignment. 8. How emotionally ready are they for change? Green flag: Their description of the transformation they want is calm and considered, even if it's significant. They expressed excitement that reads as grounded, not impulsive. They mentioned thinking about this for a while. Red flag: The intake form suggests the desire for change is reactive — e.g., "I just broke up with someone" or "I want something totally different immediately." This is not a reason to decline — but it is a reason to slow down the consultation and set very careful expectations. High emotion and irreversible colour decisions don't always end well together. 9. How do they communicate in writing? Green flag: They wrote in complete thoughts, with warmth and reasonable detail. They were polite, even if brief. Their tone matched the studio's energy in some way. Red flag: Terse, demanding, or entitled tone in the intake form. Excessive use of "ASAP," multiple follow-up messages within hours of submitting, or a tone that positions you as a vendor rather than an artist. The energy someone brings to the booking process is the energy they bring to the chair. 10. Does this client feel right for the studio at this time? Green flag: After reviewing all of the above, your instinct says yes — this is someone you'd be glad to welcome. You can serve them well, and the relationship feels mutually respectful. Red flag: Something in the intake gives you pause and you can't name it precisely. Trust that. You do not owe every person who submits a form an explanation for why the calendar isn't available to them. Your studio, your energy, your discernment. SECTION SEVEN Policies & Studio Guidelines [PAGE TITLE] Studio Policies [PAGE HEADLINE] Held with care — for both of us. [PAGE INTRO COPY] These guidelines exist not as restrictions, but as the architecture that allows the studio to function at its best — for every client who walks through the door. They are written with warmth and held with firmness. When both of us understand and honor them, the appointment itself can be everything it's meant to be: unhurried, creative, and deeply enjoyable. Thank you for taking a moment to read them. 01 — Booking & Deposit Policy A deposit is required to reserve all appointments at the studio. This is not a gesture of distrust — it is the confirmation that your time and mine are both being taken seriously. Deposits are applied in full toward the total cost of your service. Service Value Deposit Required All Services 50% of Service Value Deposits are non-refundable if the appointment is cancelled outside of the policy window described below. Your appointment date is not confirmed until the deposit has been received. Deposits may be transferred to a rescheduled appointment within the terms of the rescheduling policy. 02 — Cancellation & Rescheduling Policy Life is unpredictable, and I understand that plans change. What I ask for is notice — 48 hours, when possible. This window allows me to offer your time to another client on the waitlist and ensure that no one's day is left empty. ● 48+ hours notice: Your deposit is transferred in full to your rescheduled appointment or retained as a credit on your file. ● Cancellations within 48 hours: The deposit is forfeited. This is not a punishment — it reflects the reality that last-minute openings are rarely filled. ● Same-day cancellations & no-shows: The full cost of the booked service is absorbed through the deposit. This policy exists to protect the viability of the studio. ● Rescheduling grace: Each client is extended one grace rescheduling in our relationship — without 48+ hours notice in the case of emergency — at no deposit penalty. I believe in giving grace. I ask that it be received and not expected repeatedly. 03 — Late Arrival Policy The studio runs on a tight, carefully considered schedule. Arriving more than 15 minutes late may result in a forfeited service — or, where time allows for only part of what was booked. In either case, the deposit is retained. I will always do my best to accommodate you, but I am unable to compromise the appointments of clients booked after yours. Please do your best to arrive at the time confirmed in your booking, or 15 minutes early to settle in, or reach out as early as possible if you're running behind through direct message, or phone call. 04 — Colour Correction Policy Colour correction is an act of both art and science — and it requires a thorough understanding of your hair's history before a single drop of colour is applied. For this reason, all colour corrections require a paid consultation before the appointment can be booked. The consultation — conducted in-person or virtually — allows us to assess your hair's current state, discuss realistic outcomes, and build a multi-session plan if necessary. Pricing for correction services is determined at this consultation, not in advance. I will never begin correction work without this foundation. This is for your hair's protection as much as for the integrity of the result. 05 — Right to Decline or Modify Service The studio reserves the right to decline or modify any service that, in professional judgement, would compromise the health or integrity of your hair. This is never a rejection of you as a client — it is an act of genuine care. If I recommend an alternative path, a phased approach, or a different service entirely, it is because I want the outcome to be something we are both proud of, and something your hair can carry safely. These conversations are always had with honesty, warmth, and your long-term hair health in mind. As well, you have the right to establish boundaries, and decline a service I am suggesting that, in your opinion, will compromise the integrity and journey of your hair. It’s a two-way negotiation based on mutual respect. At anytime, we are both welcome to say no to each other and modify, or decline services. 06 — Children & Additional Guests The studio is a quiet, focused environment — designed to feel like a retreat for every client in the chair. Out of respect for that atmosphere, and for the concentration required during detailed colour and texture work, I kindly ask that additional guests accompanying you to your appointment wait in the main level lobby. If you have requirements for support, accessibility, and medical reasons your support and accommodations may accompany you into the studio. Your family and children are welcome in the main level lobby where there is a television, PlayStation, and record player for them. Thank you for understanding and honouring this request. 07 — Photography & Social Media The studio documents completed work for portfolio and social media purposes, including Facebook, Instagram, Deviant Art, Pinterest, WordPress and the 2 studio websites. The studio also produces digital artwork through Abode Illustrator and Canva for the portfolios using Artificial Intelligence. Photography may be taken at the end of your appointment to capture the finished result. The studio documents these activities using iPhone, Snapchat, OneDrive, Meta, and Ray-Ban. If you would prefer not to be photographed, simply let me know at any time — before, during, or after your appointment — and your preference will be fully respected, always and without question. Opting out does not affect your service in any way. There is no surveillance system in the salon, so you are not being recorded while having a service unless I initiate one of the above mentioned devices. 08 — Health & Allergy Disclaimer Client safety is the studio's highest priority. Please disclose all known allergies, sensitivities, and health conditions in your consultation form and at the beginning of your appointment. This includes reactions to hair colour chemicals, fragrances, adhesives, latex, or any topical product. Patch tests are available on request and warmly encouraged for clients with sensitive skin, a history of reactions, or those trying a new product category for the first time. The studio cannot be held responsible for reactions that arise from undisclosed sensitivities. If you are uncertain about any product or ingredient, please ask — I would always rather take the extra time than cause any discomfort. This information is strictly confidential. SECTION EIGHT Cancellation Terms — Booking Confirmation Email Version This short version is intended for inclusion in your automated booking confirmation email. Copy and paste the text between the dividers into your booking system's confirmation email template. Insert into Booking Confirmation Email A note on your appointment: Your time at the studio is held exclusively for you — and I ask only that you extend the same consideration in return. If your plans change, 48 hours' notice allows me to offer your time to a client on the waitlist. Cancellations made within 48 hours of the appointment will result in the deposit being forfeited. Same-day cancellations or no-shows are charged at 100% of the booked service total. To reschedule, simply reply to this email or send a message directly — I'm always happy to find a new time that works for you, provided we have the notice to make it happen gracefully. Each client is extended one penalty-free rescheduling grace per relationship in an emergency with 48+ hours notice. Thank you for honoring this — it's what makes the studio a place worth coming back to. SECTION NINE Deposit Structure Summary The table below provides a complete at-a-glance reference for the studio's deposit policy. Use this on your Policies page, your booking plugin settings, and your internal pricing documentation. Service Category Deposit Amount (CAD) When Charged Refund Eligibility Notes Services under $200 (e.g., Root Touch-Up, Partial Highlight, Blowout, Add-Ons, Cuts) $75-$100 CAD At time of booking confirmation — before appointment is locked in calendar Non-refundable if cancelled outside policy window. Applied toward service total if appointment proceeds. Transferable to rescheduled appointment with 48+ hours notice, once per 6-month period. Services $300 and above (e.g., $150 CAD At time of booking confirmation — before appointment is locked in calendar Non-refundable if cancelled outside policy window. Applied toward service total if appointment proceeds. Transferable to rescheduled appointment with 48+ hours notice, once per 6-month period. Colour Corrections & Full-Day Bookings $250 CAD Following paid consultation — before full appointment is confirmed Non-refundable if cancelled outside policy window. Applied toward first-session service total. Consultation itself is a separate paid service. Multi-session plans require deposit per booked session. Bridal & Wedding Day Bookings $250 CAD After bridal trial is completed and wedding day appointment is confirmed Non-refundable within 4 weeks of the wedding date. Transferable only in exceptional circumstances. Wedding day bookings may require a contract for parties of 2 or more. Inquire directly. Service Category Deposit Amount (CAD) When Charged Refund Eligibility Notes No-Show / Same-Day Cancellation 100% of booked service Charged to card on file at time of missed appointment Non-refundable. No exceptions. A pattern of no-shows may result in requirement for full pre-payment on future bookings. SECTION TEN About Page Copy [PAGE TITLE] About the Studio [PAGE HEADLINE] On hair, and the way it holds us. [BODY COPY — Opening Paragraph] Hair is one of the quietest forms of self-expression we carry. It grows in silence, and it changes with us — through seasons, through loss, through becoming. I have spent years believing that the chair is a kind of altar: a place where a person arrives carrying something they can't quite articulate, and leaves with something that feels, for the first time, exactly right. That is the work I am here to do. Not just to make hair beautiful — but to make you feel more at home in yourself. [BODY COPY — Origin Story] I grew up in Alberta, surrounded by the kind of winters that make you lean hard into warmth — warm light, warm texture, warm people. I found my way into hair through a childhood spent watching my mother and grandmother transform in front of mirrors, and a deep, loyal need to make things with my hands. I trained in Edmonton and have spent years refining my craft in colour theory, sculpture, and waxing technique. Along the way I learned about digital design and that the technical side of hair — understanding porosity, pigment, and structure — is only half of the work. The other half is the human side and the human being in my chair. Getting both right, plus the financials, plus the digitals and socials became my standard, every time. [BODY COPY — What Makes the Approach Different] What you'll notice first, I think, is that the studio is small on purpose. The calendar is intentional. The appointments are long enough to breathe. I do not run a chair-to-chair, back-to-back kind of operation — because the kind of work I care about cannot be done that way. Every client receives a full consultation, a clear plan, and an honest conversation about what is possible, what the timeline looks like, and what your hair needs to be its healthiest. I ask a lot of questions. I take notes. I remember the formulations and the things you tell me. The relationship we build over time — across appointments, across seasons — is as much a part of the service as the color itself. [BODY COPY — Specialties] My love is of colour artistry — specifically the kind that looks like light fell on your hair naturally and decided to stay. Balayage, lived-in colour, and dimensional gloss work are the services I reach for instinctively, the ones that feel most like painting. I specialize in sculpture, which I approach with deep respect and genuine curiosity — none of the four forms are alike, and the care required to serve them well is a privilege I don't take lightly. Editorial and dry sculpting cuts round out the studio's offering, for clients who want a shape that lives beautifully in real life, not just in the salon chair. [BODY COPY — Closing Invitation] If you've read this far, I suspect you care about your hair the way I do — which is to say, more than most people think is necessary, and for all the right reasons. I'd love to meet you. The consultation form is the beginning of that meeting. Take your time with it, tell me everything, and I'll be in touch to build the rest from there. I look forward to the work we'll make together. [ABOUT PAGE SIGNATURE / SIGN-OFF] — With warmth, Edmonton Beauty House [ABOUT PAGE CTA BUTTON TEXT] Begin with the Consultation Form → FINAL SECTION Next Steps Checklist Your website kit is complete. Use this checklist to move from document to live website, one intentional step at a time. Check each item off as you go. Brand Identity ● Upload the 6-colour palette (hex codes) to your WordPress theme's brand kit or Elementor Global Colors ● Install Cormorant Garamond, Jost, and Playfair Display via Google Fonts integration or your theme's font settings ● Set font assignments in Elementor/Customizer: Cormorant Garamond → Primary, Jost → Secondary, Playfair Display → Accent ● Create a brand reference PDF from Section 1 to share with any designers, editors, or photographers you work with ● Print or save the Brand Voice Guide (Section 1) and review it before writing any new web copy or social captions WordPress Pages ● Create the Homepage and paste all [LABEL TAG] blocks from Section 2 into the correct page builder sections ● Create the Services page and add each service from Section 3, using the service name, description, and starting price ● Create the Booking page using the copy from Section 4 ● Build or configure the New Client Consultation Form using the fields from Section 5 in your form plugin (e.g., WPForms, Gravity Forms, Fluent Forms) ● Create the Policies page using the full copy from Section 7 ● Create the About page using the copy from Section 10 ● Add the footer tagline, studio description, and navigation links from Section 2 to your WordPress footer widget or theme footer settings Booking System ● Configure deposit amounts in your booking plugin (Acuity, Square, Fresha, or equivalent) according to the table in Section 9 ● Paste the short cancellation terms from Section 8 into your automated booking confirmation email template ● Set up the policy acknowledgement checkbox in your booking or consultation form ● Enable the consultation form as a required step for new client bookings ● Test the full booking flow as a new client before going live Internal Operations ● Save the Vetting Questions from Section 6 in your backend client management system or a private note in your booking platform ● Review the Deposit Structure table from Section 9 and confirm alignment with your payment processor's settings ● Share the Policies page link with all existing clients before launch, with a brief warm note of introduction Launch ● Proofread every page of the live site against this document — check for any placeholder text left unreplaced ● Add your actual studio address, phone number (if applicable), and Instagram handle to all relevant page sections and the footer ● Replace [Studio Name] throughout with your actual studio name wherever it appears ● Test all contact forms, booking flows, and CTAs on both desktop and mobile ● Announce the launch — gently, warmly, in your voice — on Instagram A Final Note This document was built as a foundation — everything in it is meant to sound like you, and only you know if it does. Read it aloud. Wherever it sounds too formal, soften it. Wherever it sounds too casual, refine it. The best version of this copy is the one that, when a new client reads it, makes them feel like they already know you a little. That is the goal. Go make something beautiful. — End of Document —](https://i0.wp.com/edmontonbeautyhouse.com/wp-content/uploads/2026/09/edmonton-beauty-house-logo-soft-luxury-hair-studio.png?fit=1254%2C1254&ssl=1){kind=logo}
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